Stats on Comparison Shopping Growth

• 40% of total online audience visited Comparison Shopping Engines in 2006, that's over 69 million users (ComScore)
• 75% of online shoppers were influenced by Comparison Shopping Engines in 2006 (Forrester)

Why Customers like Comparison Shopping Engines

• Allows shoppers to quickly find and compare millions of unique products from a free, unbiased source
• Shoppers can compare pricing and feedback from thousands of merchants which allows them to determine which merchants best suit their needs

Why Merchants like Comparison Shopping Engines

• Qualified Leads: Comparison Shopping Engines provide merchants with educated, targeted customers who are ready to make a purchase
• The Direct Marketing allows merchants the opportunity to simultaneously build their brand while precisely measuring the success of their campaign

Sites We Work With

The Future of the Comparison Shopping Industry

• More competition will force Comparison Shopping Engines to offer greater incentives for their merchants 
• Increased consumer adoption of Comparison Shopping Engines will force merchants to participate and gain a better understanding of the Comparison Shopping Industry