The CPC Strategy Blog
Drop us a line
What Our Clients Say...
We have been working with CPC Strategy for over 5 years. We switched to them after trying several other options including in house, other large, well known SEM Companies, and having some of the Comparison sites assist us directly. CPC Strategy has been the most effective of all! They are competent, professional, and work quickly. I recommend them.
Cathy McManus, Marketing DirectorStacks and Stacks
From the Blog
Google Universal Analytics Out of Beta
This week Google announced that Google Universal Analytics is now available to all Google advertisers. Google’s Universal Analytics program has been available to beta advertisers since October, and is designed to address changing user and advertiser needs online such as mobile and cross... > Read More
The post Google Universal Analytics Out of Beta appeared first on CPC Strategy - Your Comparison Shopping Management Solution.
Why Analytics and AdWords Usually Don’t Agree
It’s difficult to to make confident business decisions when your data doesn’t align. Like many merchants, if you’re running AdWords or PLA campaigns while leveraging 3rd party analytics (usually via Google Analytics), then you’ve probably noticed a discrepancy in revenue and the... > Read More
The post Why Analytics and AdWords Usually Don’t Agree appeared first on CPC Strategy - Your Comparison Shopping Management Solution.