Product Listing Ads Best Practices

Special Offers

Mary Weinstein

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Create Special Offers on Product Listing Ads

**CLICK HERE FOR THE UPDATED VERSION OF THIS POST** Another new development for retailers on Google Shopping is Special Offers. This is yet another feature which allows merchants to distinguish themselves and highlight options for online shoppers. Like Trusted Stores, shoppers see this option highlighted for merchants on PLAs and comparison pages:

product listing ads special offers 1

product listing ads special offers 2

Special Offers is still in Beta, but if we can learn anything from Trusted Stores, this feature will likely be available to all merchants at some point in the future.

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Google Shopping Guide 2018

New Google Shopping Guide: 2018 Edition