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The #1 Product Listing Ads Guide On The Planet

The Product Listing Ads Guide

the-number-1-product-listing-ads-guide

The #1 Product Listing Ads Book Online.

At more than 15,000 words, this is the most comprehensive Product Listing Ads Guide on the planet. Best of all it’s completely free, no registration required. We hope you enjoy it. – CPC Strategy

Table Of Contents

Intro: The Product Listing Ads Guide For Agencies

What Do Product Listing Ads Look Like?

 A Look At Product Listing Ads Then And Now 

Link Adwords And Google Merchant Center 

Link Your AdWords And Google Merchant Center Login

Product Listing Ads Extensions 

Choose An Extension For The Google Merchant Login, What To Do With Existing Extensions

Chapter 1: Getting Started On Google Product Listing Ads

 Product Listing Ads Setup

Product Listing Fist Steps

Create Ad Groups

Create Ad Groups For Product Listing Ads

Create Best Seller Ad Groups

Create A Best Seller Ad Group For Product Listing Ads

Product Listing Ads Group Strategy

Create Different Ad Groups For Product Listing Ads: Brand

AdWords Label And Product Targets

Validate Ad Groups For Your Product Listing Ads Campaign

Chapter 2: Product Listing Ads Best Practices

Product Listing Ads Ad Group Structure Best Practices

Create Ad Groups For Your Product Listing Ads Campaign: Multiple Product Targets And Bid Overlap

Ad Group Best Practices

Structure Your Product Listing Ads Ad Groups Like a Pro

Day Of  The Week Performance

Track Which Days Of The Week Perform Best for PLAs

Schedule Product Listing Ads CPC Bids

Schedule Ad Bids for PLAs Based On Time And Day Of The Week

Data Feed Optimization

Optimize Your Product Listing Ads Data Feed: Product Titles and Descriptions

Data Feed Changes

Make Changes To Your Product Listing Ads Data Feed: Ad Groups And The AdWords Label Column

Manage Your Budget

Set And Monitor Your Product Listing Ads Budget: AdWords Alerts And Setting Your PLA Budget 

Monitor Your Budget

Monitor Your Product Listing Ads Budget: AdWords Alerts 

Free Google Shopping Clicks

How Are Free Google Shopping Clicks Affecting Online Merchants?

Special Offers 

Create Special Offers For Product Listing Ads 

Cost Per Aquisition (CPA) Campaigns

Set Up CPA Campaigns On Product Listing Ads

Chapter 3: Common Mistakes On Product Listing Ads

Top Product Listing Ads Issues For Online Merchants, And How To Fix Them

Ad Group Validation

Get Your Ad Group To Validate,  Ad Group Validation Issues For Product Listing Ads

Ad Group Mistakes

Avoid Common Product Listing Ads Mistakes: Too Many Ad Groups, Auto Targets For All Products 

Data Feed Errors

Identify Product Listing Ads Errors In The Google Merchant Login

Common Data Feed Errors

Avoid Detrimental Mistakes When Creating And Optimizing Your Product Feed

Adwords Account Under Review

Troubleshoot AdWords Account Under Review 

Reporting Errors

Avoid Double Reporting Revenue On Product Listing Ads

Product Listing Ads Support

Communicate With AdWords Support 

Bidding Competition

Deal With Cost Per Click Bidding Competition on Product Listing Ads 

Amazon & Product Listing Ads

Amazon NOT on Product Listing Ads: What This Means For Online Merchants

Chapter 4: Consumer Features On Product Listing Ads

Product Listing Ads User Focused Search: Google Catalogs, 360 Degree Images, Shortlisits, Google Sorting Features, Personalized Search

Google Trusted Stores And Wallet

Google Wallet and Product Listing Ads: What It Means For Online Merchants

Restricted Products

What Products Aren’t Allowed On Product Listing Ads? 

Product Listing Ads Search Results

Product Listing Ads Search And PLA Rank

Product Listing Ads Frequently Asked Questions

Q&A- Top Questions About Product Listing Ads Management

Product Listing Ads Resources

 Stay Up To Date With Product Listing Ads

 

Questions about PLAs? Let me know! 

Mary Weinstein

 

Author Profile| Mary 

 

Chapters

CPC Strategy

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