Google Shopping Management

 
 

Full-Service Google Shopping Management

Google Shopping Experts

Ongoing success on Google Shopping requires both, customizing the Google Merchant Center feed in unison with maneuvering ad visibility levers within AdWords. By treating each SKU as its own line of business, retailers can maximize their performance and profitability.

  • Bid & Performance Optimization
  • Audience Targeting
  • ISO Strategy
  • Feed Management

 

Schedule My Google Evaluation

 

Achieve Growth with Your Account

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Bid & Performance Optimization

Audience Targeting

ISO Strategy™

Feed Management

Bid & Performance Optimization

 

  • Allocate budget to the most profitable campaigns & SKU segments
  • Advanced marketing strategy that incorporates programmatic bidding, budget pacing, search term harvesting, and negative keyword grouping.
  • Scale ad visibility via day-parting, geo-targeting, and device-level modifications
  • Facilitate the integration of google reviews into Shopping campaigns

 


Audience Targeting

 

  • Implement product-level Google Dynamic Remarketing Ads
  • Install remarketing tags on client site to collect site visitor data
  • Create an audience pool to retarget via Facebook Dynamic Ads

 


ISO Strategy™

Leverage ISO Campaigns™ using Priority Settings and Negative Keywords to isolate and allocate more aggressive bids and budget to certain high value searches.

 

  • Facilitate more control over which search queries you want your products to show up for.
  • Monitor shifts in the market due to seasonality or trends – and keep a close pulse on which search queries are performing well for your products.
  • Isolate your branded vs. non-branded traffic to support upper-funnel ad buys

 


Feed Management

Process your master product feed via CPC Strategy’s CAPx Platform – our proprietary technology for full-funnel retail search marketing.

 

  • Submit the Google Merchant Feed daily, up to 24x per day if necessary
  • Build a product thesaurus for each SKU to optimize color, product type, and inferred attributes
  • Integrate customer intent-based keywords to match products with shoppers’ buying signals
  • Implement of Custom Labels for more agile campaign management (for Google Shopping)
  • Ability to set up Google Shopping Special Offers (which require a custom promotion feed)

 

Schedule My Google Shopping Evaluation

Identify Areas for Growth within Your Shopping Campaign

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Proven Client Growth on Google

We Turn Browsers Into Buyers

REEF Increases New Customers from Google Shopping by +425%

REEF joined CPC Strategy in February 2016 with the objective of acquiring new customers, increasing reef.com e-commerce revenue, and improving brand awareness.
Learn How

ISO™ Campaigns Increases Google Shopping Revenue by +59%

Augusta left their previous agency to team up with CPC Strategy to improve their Google Shopping campaigns and raise awareness to their B2C site, Augusta Active.
Learn How