Engine Profiles

There are dozens of comparison shopping engines in which users can look up and compare prices for specific products. They are broken down into three main categories:

  • CPC (cost per click): the merchant pays a fee for each click generated to their site
  • CPA (cost per acquisition): a merchant pays the engine a fixed cost/percentage each time a sale is generated
  • Free: completely free for merchants to list their products and generate traffic

Below we profile some of the main engines that our merchants are listed on.

CPC-Based Models:


At Amazon, we want our customers to have the best information and selection of products available on the Internet. With Product Ads, as a seller you can participate in this cost-per-click program that allows customers to see YOUR products and price offerings. Customers viewing your products can click over to your website where they can buy directly from you.

Sign-up | About
Allows users to compare items and research products from a variety of eTail stores. Accepts data feed files, FTP uploads and regularly crawls the Web for new shopping related pages and to identify changes to existing pages. CPC based pricing with free setup. Also uses crawler for merchant discovery and updates. They also power other shopping services, such as WashingtonPost.coms new shopping section.

Sign-up | FAQ
Gifts.com is the premier destination for online gift shopping and gift buying advice. All of the gift ideas on Gifts.com are hand selected by our editorial team. These gift gurus will review, match and recommend holiday and occasion specific gifts from the best online merchants for different recipients based on their age, gender and personality types. Gifts.com is a demand generation engine. Unlike CSEs or search sites that channel existing demand, Gifts.com creates demand by suggesting gift ideas that shoppers didn't have in mind when they came to the site.

Sign-up | FAQ
This Silicon Valley company offers the first visual search engine, where photos can be used to search, find and compare items based on visual appeal. Currently only shoes, bags and jewelry are available for visual search. Sorting options include colors, shapes and patterns. CPC based pricing allows for bulk data feed uploads.

Sign-up | About
NexTag is the leading comparison shopping site for products, financial services, travel, automobiles, education and more. At the core of NexTag are proprietary technologies and algorithms that enable shoppers to quickly compare prices and find the best deals on millions of products and services, making NexTag the Search Engine for Shoppers. For thousands of merchants, service providers and individuals, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing. More than 17 million people per month use NexTag to research, compare, and save on products and services online

Sign-up | About
Includes several useful tools and features for both shoppers and product distributors including the ability to post comments, reviews, tracking tools and more. Search results are based on popularity, so the more clicks a product gets, the higher its ranking. Offer both CPC based pricing, revenue share program and online storefronts for merchants (revenue share with storefronts only). Supports bulk catalog data feed uploads via FTP. Anyone can sell their own merchandise through the commission-based Storefronts program.

Sign-up | Q&A
Enables merchants to post catalogs and sell products through an intelligent distribution system. CPC based pricing across several popular shopping categories. Accepts bulk product feed transmissions via FTP. Includes comprehensive management and reporting tools.

Sign-up | About | FAQ
Owned by eBay, they offer easy-to-use search tools, time saving navigation and product and merchant reviews from Epinions community. They have extensive networks online that merchants products are distributed through. Merchants and shoppers can view their Whats In Store Blog to find merchant seller tips, favorite staff product picks, or information from industry professionals, experts and other blog contributors. They host power shopping for hundreds of other Web sites including Answers.com, DigitalAdvisor, HowStuffWorks.com and PCMag.com. CPC based pricing.

Sign-Up | About
Allows merchants to list product catalogs within Shopzilla and to be displayed across numerous shopping affiliates. CPC based pricing model. Ability to accept bulk feed uploads via FTP. They operate the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.

Sign-Up | About
Allows buyers to research and find merchants that offer the products they want to buy. Includes price match, user reviews or feedback on an easy-to-use interface. CPC based pricing. Supports bulk file uploads via FTP plus three alternate uploading choices including Smarter Product Files (SPF). Smarter lists the lowest price available first in their search results and also list promotions, discounts and coupons.

Sign-up | FAQ | About
Shopbot Inc. is a Canadian comparison shopping service established in 2004, helping customers to shop online by finding you the best products at the lowest prices. Since its inception, it has become Canada's premier comparison shopping engine and continues to grow in the rapidly expanding e-commerce and online shopping industries.

Sign-up | About

Allows Free Listings:


Allows users to post items and classified ads for products, reviews, recipes, vehicles, services, housing, rentals, jobs, personals and events. Based on an items relevance, users may find results for their searches on Google Product Search and even the main Google web search. This is an opportunity for merchants to obtain top organic results through the Google One Box. Listing products are free for merchants. Allows merchants to list products across several relevant Google services including products, maps, base and their Onebox results for product specific search queries. Free to list, catalogs expire every 31 days and they accept manual or bulk uploads via FTP. Submit though Google Base affiliate.

Sign-up/Add an item | About
With Bing Shopping, you can drive traffic to your sites for free potentially displaying your online products to more than 93.6 million unique searchers who are making decisions on Bing.

Sign-up | FAQ

Lists products by brand, stores and styles. Asks users to submit the url of their store homepage and allow bot access to the product pages that you wish to be crawled and indexed. Free to list, free to sign up and use. Crawler keeps items active and updated so merchants don't have to worry about re-submitting.

Sign-up (top right corner)| FAQ | About | Interview
Allows users to find deals, compare price and brand form a variety of popular categories. Merchants get to list multiple items and can choose from either Free or Enhanced listing options. Free to use, free to sign up.

Sign-up (Monthly fee)| Sign-up (Free) | About

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Testimonials

The CPC Strategy team has done a fantastic job of analyzing every feed and the performance of each engine in order to ensure that the money we spend is being spent wisely.



Terri Hunsinger, Owner
WebUndies.com