Recent Posts in Marketplaces - CPC Strategy
Selling on Amazon: Amazon Marketplace vs. Amazon Product Ads
What’s the difference between Amazon Product Ads and the Amazon Marketplace? I’ve discussed before the differences between marketplaces and comparison shopping engines. In Amazon there are two ways that merchants can advertise their products: 1. The Amazon Marketplace (a cost per acquisition marketing program). 2…. > Read More
Your Online Marketing Strategy is On Drugs.
And you need an Intervention. Read More
Amazon vs The World – An Infographic
Amazon has come a long way from *just* being the world's largest bookseller. This year alone the company has launched three new products or service offerings that challenge the market dominance of an established player. Check out the infographic (A CPC Strategy… > Read More
Amazon ‘Bribes’ Consumers to do Their Holiday Shopping Online this Weekend
In an effort to raise awareness and adoption of their price comparison app for the iPhone and Android Amazon is offering a 5% discount up to $5 this weekend to shoppers who opt to check prices in physical stores and complete the purchase… > Read More
CSE or Marketplace?
What is the difference between a CSE and Marketplaces? Marketplaces and Comparison Shopping Engines (CSEs) appear to be very similar in both functionality and landing pages, which aggretate produts using a search tool, and advertisements. Comparison Shopping Engines e.g- Shopzilla, Shopping.com, Pricegrabber,etc…. > Read More
Amazon Announces New Fees for the Fulfillment By Amazon Program
Late last week Amazon announced fee changes for their Fulfillment by Amazon (FBA) program that will take effect on February 1, 2012. For those unacquainted, Fulfillment by Amazon is an Amazon program where merchants store inventory in Amazon's fulfillment centers and allow Amazon to… > Read More
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