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Amazon vs The World – An Infographic

Nii A. Ahene — Wed, 14 Dec 2011 19:45:17 +0000

Amazon has come a long way from *just* being the world's largest bookseller. This year alone the company has launched three new products or service offerings that challenge the market dominance of an established player.

Check out the infographic (A CPC Strategy First!) below to see where Amazon is challenging rivals for marketshare in the consumer and enterprise spaces.

Feel free to share this infographic with your friends or repost on your on blog

<a href="http://cpcstrategy.com/blog/2011/12/amazon-vs-the-world-an-infographic/" ></a></p> <p>Source: <a href="http://www.cpcstrategy.com/blog" >CPC Strategy Blog</a></p> <p>

Download a PDF Version of this Infographic (9 MB)

Amazon ‘Bribes’ Consumers to do Their Holiday Shopping Online this Weekend

Nii A. Ahene — Wed, 07 Dec 2011 05:28:55 +0000

In an effort to raise awareness and adoption of their price comparison app for the iPhone and Android Amazon is offering a 5% discount up to $5 this weekend to shoppers who opt to check prices in physical stores and complete the purchase on Amazon instead. To receive the discount shoppers must use Amazon's Price Check App while they are out shopping, place the qualifying product into their shopping cart within the application and check out on their mobile devices or PC's within 24 hours.

According to a recent pricing study by Goldman Sachs, Amazon’s prices for consumer electronics are 7.3% lower than the average price for the same product at big box retailers like Wal-Mart, Target, and Best Buy suggesting that consumers have an additional incentive to try to claim the promotional discount being offered this weekend.

With QR and Bar Code price comparison tools becoming more and more mainstream, it should be interesting to see if and how traditional retailers respond to the specter of thousands of consumers, armed with smartphones, dead set on getting the best deal on their small and big ticket purchases.

Amazon Announces New Fees for the Fulfillment By Amazon Program

Nii A. Ahene — Mon, 07 Nov 2011 23:44:01 +0000

Late last week Amazon announced fee changes for their Fulfillment by Amazon (FBA) program that will take effect on February 1, 2012. For those unacquainted, Fulfillment by Amazon is an Amazon program where merchants store inventory in Amazon's fulfillment centers and allow Amazon to directly pack ship, and provide customer service for products sold on the Amazon Marketplace and other channels.
Summary of fee changes effective February 1, 2012

Pick & Pack Fee

$1.00 for all Standard-Size Media and Non-Media Units priced under $25.00
$6.00 for all Oversize Units.

Weight Handling Fee: $0.37 per pound based on the Outbound Shipping Weight.

Outbound Shipping Weight Calculation:

Dimensional Weight: Following industry practices, for all Units with a volume greater than 5,184 cubic inches (based on length x width x height), we will use the Dimensional Weight if the Dimensional Weight is greater than the Unit weight. The Dimensional Weight is the volume of the Unit divided by 166.
Packaging Weight: The packaging weight (box and packing materials) will be 2 oz for Standard-Size Media, 4 oz for Standard-Size Non-Media and 1 lb for Oversize products.
Rounding: The weight value of the Unit (either Dimensional Weight or Unit weight) plus the Packaging Weight will be rounded up to the nearest whole pound.

Check out Amazon for more information about the new FBA structure