Rick Backus

Rick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers.

What Retailers Can Learn From Obama’s Google Hangout

Posted by Rick Backus on January 31, 2012 in Featured, Google+, Social Media

  Yesterday President Obama participated in a Google Hangout. In my opinion Hangouts are the most innovative feature on Google+ but I’ve yet to see them widely adopted by retailers. If the President can participate in a Google Hangout, so can you! Here… > Read More

Welcome to the New CPC Strategy Blog!

Posted by Rick Backus on December 13, 2011 in Featured

After almost 5 years and 357 comparison shopping blog posts, the CPC Strategy blog just got a makeover. Not only did we give our blog an entirely new look and feel, but we also decided to open our blog topics. So from… > Read More

New Video: The Top 5 Reasons Sellers Get Suspended From Google Shopping

Posted by Rick Backus on October 14, 2011 in Comparison Shopping, Free CSEs, Strategy

We made this video to help retailers troubleshoot their Google Merchant Center data feeds when their Google Shopping account gets suspended. In the video, we reference these 2 links: Google Merchant Center help forums Google Merchant Center contact us form   Also… > Read More

Bing Shopping = Bing Shopping.com

Posted by Rick Backus on September 28, 2011 in Comparison Shopping, Free CSEs, Paid CSEs

Bing is going to integrate Shopping.com listings into their existing Bing Shopping results. This is a big win for Shopping.com as Bing instantly becomes their largest co-brand. For Bing, this should improve the quality of the search experience for their users by dramatically increasing… > Read More

Finding UPCs on Google Shopping

Posted by Rick Backus on July 26, 2011 in Strategy

We made this brief tutorial to help retailers learn how to find UPCs for their products on Google Shopping. It's extremely simple but we still get questions about it on a weekly basis.      

Our Blog is Faster Than Yours!

Posted by Rick Backus on June 7, 2011 in Strategy

After some major tweaks, the CPC Strategy blog is about 10x faster than it was yesterday. We have been preaching the importance of site speed to our clients and it's about time that we start practicing what we preach. To all of… > Read More