Nii A. Ahene

Nii is COO of CPC Strategy and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithm merchandising and reviews and guides. Nii holds a Bachelor of Arts degree in interdisciplinary field studies with a focus on international trade and economics from the University of California, Berkeley.

January Update to SEO Reports in Google Analytics/Webmaster Tools

Posted by Nii A. Ahene on February 1, 2012 in SEO, Testing & Measuring

Last fall, Google Webmaster Tools was made available to all online business advertisers that use Google Analytics, key since search referral keyword data for logged in Google Users is no longer accessible through Google Analytics (much to the chagrin of many Webmasters). Google… > Read More

A Quick Dive into Facebook Insights – Your Key to Increasing Engagement on Facebook Fan Pages

Posted by Nii A. Ahene on January 31, 2012 in Facebook, Social Media

So you’ve got your Facebook page setup, have been actively posting compelling content and have engaged with your audience, now what? Analytics of course.  Understanding how to navigate and use the data provided by Facebook Insights is key to taking full advantage… > Read More

7 Free Extensions to Enhance your Magento Shopping Cart

Posted by Nii A. Ahene on January 30, 2012 in The Kitchen Sink

In recent years Magento has emerged as a dominant player in the shopping cart space for both entry and enterprise level eCommerce retailers. One of the most appealing aspects of the platform is the ability to leverage the talents of developers across… > Read More

Infographic – Is Pinterest the Next Social Commerce Game Changer

Posted by Nii A. Ahene on January 30, 2012 in Social Media, Tools & Services

The team over at Monetate has put together a great infographic on Pinterest which nicely complements our Pinterest Crash Course post from last Friday. Enjoy!

A Crash Course in Pinterest for eCommerce Professionals AND Four Quick Tips to Get You Started

Posted by Nii A. Ahene on January 27, 2012 in Featured, Social Media

One of the hottest emerging social media websites gaining momentum in 2012 is Pinterest, a social bookmarking site where members collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find… > Read More

Search Revenue Grew 22 percent for Advertisers During the 2011 Holiday Shopping Season

Posted by Nii A. Ahene on January 27, 2012 in Paid Search

According to a recent study published by Kenshoo, search advertisers saw revenue growth to the tune of 22 percent during the 2011 Holiday Shopping Season compared to the previous year. Much of this increase was due to increased paid search budgets and… > Read More