David Weichel

+David Weichel is a Web Analytics Consultant and CSE Manager at CPC Strategy. He specializes in conversion rate optimization, search behavior research and attribution analysis. David graduated from the University of California, San Diego with a B.S. in Management Science.

Googlebot Is a Browser – Lessons from #SearchLove NYC

Posted by David Weichel on November 1, 2011 in SEO

There’s a really solid post on Michael King’s blog arguing the case for Googlebot actually being Google’s Chrome browser.  While there isn't any conclusive evidence that points specifically at Chrome being the user-agent in question, we can conclude that Googlebot is indeed… > Read More

Google Product Search Variation Instructions Updated

Posted by David Weichel on October 25, 2011 in Free CSEs

  The Google Product Search team recently updated the Products Feed Specifications page to elaborate on how merchants should submit variation data for their products.  Nothing ground breaking since a lot of this information was already on the page, it was just a… > Read More

Nextag Introduces Brand Level Bidding and Marketing Messages

Posted by David Weichel on August 17, 2011 in Strategy

While CPC Strategy was at IRCE 2011 back in June, we were fortunate enough to get a sneak peek at Nextag's beta version of their new Merchant Dashboard.  It was good.  And ever since then we've been holding our breath, eagerly waiting… > Read More

Shopzilla Announces New Biddable Categories

Posted by David Weichel on August 17, 2011 in Strategy

Shopzilla recently unveiled four new biddable categories within the seller account.  Shopzilla's announcement reads: As of August 11, 2011 we introduced four new biddable categories: Wet Suits, Digital Picture Frames, Fireplace Parts & Accessories and Rugs. Products moved into these categories will… > Read More

Bing Shopping Adds Search Refinements

Posted by David Weichel on August 15, 2011 in Strategy

Highlighting their emphasis on "speed" (where have I heard this before?), Bing announced faster search refinements, a new sale filter and better shopping list functionality early this morning. Faster Search Refinements (and much more of them) Suggested search is definitely nothing new… > Read More

More Details on Google’s New Product Search Requirements for Online Retailers

Posted by David Weichel on July 12, 2011 in Strategy

In addition to the amass of emails that were sent out yesterday to Google Product Search merchants, here is another resource for questions regarding the new google requirements. Google Product Search Feed Specifications Retailers in the Clothing & Accessories category seem to… > Read More