CPC_Andrew

Andrew is CPC Strategy's Director of Marketing, an expert in online retail strategy, product data and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798.

Why I Love GetElastic and Sh*t Ecommerce Consultants Say

Posted by CPC_Andrew on February 17, 2012 in The Kitchen Sink

If you haven’t heard of GetElastic.com, an ecommerce blog run by Linda Bustos, here’s your introduction: It’s great. A few reasons why: 1. Linda Bustos shares some of the best tests and case studies on social media, website usability, and conversion rate… > Read More

If Only Robots Could Do SEO

Posted by CPC_Andrew on February 13, 2012 in SEO

Whenever I tell an online retailer to work on their SEO I feel like crap. Their response is usually one of four things: 1. a long silence 2. a grunt 3. a sigh 4. a trailing, “I know…” Even if I give… > Read More

Ecommerce SEO Strategy: A Must Read Expert Round Table

Posted by CPC_Andrew on February 9, 2012 in Featured, SEO

There’s no easy way to say it: SEO will continue to gain importance in online retail. Google+, Pinterest, Google’s crackdown on duplicate content, Bing’s partnership with Facebook…Social, search, and online sales are becoming more connected by the day. Hence this post. 12… > Read More

CPC Strategy Releases Q4 2011 Top 10 Comparison Shopping Engine Rankings [Study]

Posted by CPC_Andrew on February 2, 2012 in Comparison Shopping, Featured

Today CPC Strategy released its 12th study on the best comparison shopping engines (CSEs) online. The CSE rankings, done each quarter, looks at more than 5 million clicks from more than 100 online retailers to help industry analysts, online retailers, and online marketers… > Read More

Google+ License and Registration Please

Posted by CPC_Andrew on January 25, 2012 in Google+, Social Media

  Why I think we will all have an Internet ID within the next 5 years: 1. Google+ Search Plus Your World & Google+ soft marketing strategies will pick up new Google+ users and record more consumer behavior. 2. Changes to Google privacy… > Read More

SEO: How Much Should You Charge? How Much Should You Pay?

Posted by CPC_Andrew on January 24, 2012 in SEO

Rand Fishkin is at it again. A killer infographic from SEOmoz & AYTM based off a survey ran in December of 2011 shows how and how much SEO experts are charging their clients for services. Make sure you check out Rand’s Top 9 Takeaways… > Read More