CPC_Andrew

Andrew is CPC Strategy's Director of Marketing, an expert in online retail strategy, product data and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798.

CPC Strategy Releases Q4 2011 Top 10 Comparison Shopping Engine Rankings [Study]

Posted by CPC_Andrew on February 2, 2012 in Comparison Shopping, Featured

Today CPC Strategy released its 12th study on the best comparison shopping engines (CSEs) online. The CSE rankings, done each quarter, looks at more than 5 million clicks from more than 100 online retailers to help industry analysts, online retailers, and online marketers… > Read More

Google+ License and Registration Please

Posted by CPC_Andrew on January 25, 2012 in Google+, Social Media

  Why I think we will all have an Internet ID within the next 5 years: 1. Google+ Search Plus Your World & Google+ soft marketing strategies will pick up new Google+ users and record more consumer behavior. 2. Changes to Google privacy… > Read More

SEO: How Much Should You Charge? How Much Should You Pay?

Posted by CPC_Andrew on January 24, 2012 in SEO

Rand Fishkin is at it again. A killer infographic from SEOmoz & AYTM based off a survey ran in December of 2011 shows how and how much SEO experts are charging their clients for services. Make sure you check out Rand’s Top 9 Takeaways… > Read More

Your Online Marketing Strategy is On Drugs.

Posted by CPC_Andrew on January 3, 2012 in Comparison Shopping, Marketplaces, Paid Search, SEO, Social Media, The Kitchen Sink

And you need an Intervention. Read More

CPC Management Strategies

Posted by CPC_Andrew on December 22, 2011 in Comparison Shopping, Paid CSEs

CPC Management Strategies on Comparison Shopping Engines Today we look at some questions our viewers have had about CPC bids on CSEs. The first one comes from Alex Pethick, an Internet Marketing Specialist at SearchEOBlog.com "With Shopping.com, how do you go about… > Read More

50 Good Customer Service Strategies

Posted by CPC_Andrew on December 19, 2011 in Customer Service Strategy, Featured, The Kitchen Sink

How much extra money can you make with better customer service? This comprehensive guide on ecommerce customer service will teach you how to improve your customer service strategy without altering the structure of your business. It also helps illustrate just how much… > Read More