Shopzilla Increases CPC Rate for Costumes & Accessories

In anticipation of the Halloween shopping season Shopzilla announced that it will be increasing the minimum bid in the Costumes & Accessories category to $0.25.  Effective September 7^th through October 28^th, this 10 cent rate increase is Shopzilla’s response to the expected increase in traffic and consumer activity during the 2010 Halloween season.

Merchants who are currently bidding below $0.25 in the Costumes & Accessories category will see their bids automatically raised to the new minimum rate on September 7^th.  Bids at or above $0.25 will remain unchanged, but product search rankings could potentially be affected by the more competitive default bids.  On October 29^th, minimum bids will return to $0.15 and all bids that were automatically raised will return to their previous levels.

Optimizing your bidding strategy during Q4 can be tricky, but with seasonal rate increases such as this one it’s important to be aware of them and manage your bids accordingly.  No merchant wants to miss out on traffic in Q4 just because their bids were defaulted to the minimums by the CSEs… So merchants remain watchful of your CSE campaigns during this bustling holiday season!