Comparison Shopping Engine News: NexTag Focused on International Growth

Yesterday NexTag announced the hire of three senior executives and a global P&L team to leverage opportunities for future growth. This news comes weeks after NexTag made the move to acquire the product recommendation engine, Wize.

“We’re moving aggressively to fulfill NexTag’s mission to be an indispensible shopping resource for consumers as well as a value-added marketing partner for merchants and manufacturers,” said Jeffrey G. Katz, Chief Executive Officer of NexTag.  “Our strategy for meeting these goals includes international growth, new service features and top-tier talent to execute our vision.  These new hires provide energy and fresh perspective necessary to help us seize the major opportunities we see ahead for the comparison shopping category; equally importantly, our existing senior managers provide stability and deep domain expertise to ensure that we continue to maximize the core strengths which have been integral to our success and profitability for more than a decade.”

For the complete story, click here.

It’s good to hear that NexTag continues to expand. Broadening their customer base and reaching out globally is a trend we’ve been seeing with a number of e-commerce companies. Internet Retailer just recently released an article that compliments NexTag‘s move, which reports the global online population will increase by 43% by 2014.

About the AuthorAndrew is CPC Strategy's Director of Marketing, an expert in online retail strategy, product data and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798. See all posts by this author here.

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