Pricegrabber Merchants Can Save up to 26% on FedEx

Posted by Tien Nguyen on July 15, 2010 in Strategy

In one of the more unique locations for a banner to be located, merchants logging into their Pricegrabber accounts are now greeted by a special offer from Fedex:

Clicking through to the link takes one to Fedex’s site, where a merchant is presented a chart comparing standard shipping rates vs savings rates, ranging from 20-26% depending on the service.

It’s a very natural pairing of course, combining retailers with a shipping company, but do merchants really want to be pitched within their logins, as un-intrusive as the ad may be?

One must wonder then, is Pricegrabber is charging a CPA or CPC model for this kind of brand promoting?

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.