Become Getting Ready for Halloween, in July

Posted by Tien Nguyen on July 14, 2010 in Strategy

Every kid’s favorite holiday is off to an early start this year, as Become.com is announcing their launching of a Halloween microsite that’ll allow merchants to specifically advertise and promote their Halloween related listings.

From Mother’s Day to Black Friday, Become has generally been in the forefront when it comes to special promotions in the CSE space.

The actual Halloween microsite will launch on September 7th and will be a portal for consumers to find all things Halloween related. To get set up a merchant can submit a limited feed with 50 containing pertinent information such as titles, descriptions, and URLs:

Here’s an example for individual product deals:

Product title: $10 off Grim Reaper Costume
Description: This costume comes complete with your personal scythe (adjustable handle length and engraved pattern of your choosing), now available at $10 discount with Promocode SPOOK10 while supplies last. The cloak is made from soft velvet and features…
URL: www.yourstoreURL/grimreaper00111
Store Description: Your Store has been in business since 2005…

And for specific category deals:

Deal Description: 10% off Harry Potter Costumes with Discount Code HP2010
URL: www.yourstoreURL/costumes/harrypotter

Remember, it’s never too early to start planning for Halloween, whether you’re a merchant, or a trick-or-treater.

About the AuthorTien Nguyen is a co-founder of CPC Strategy and deals with data feeds in his waking hours and often in his sleep. He spends his free time with Rubik's cubes while rooting for the underachieving Raiders and UCLA sports teams where he graduated with a mathematics/economics degree. See all posts by this author here.