Amazon Product Ads adds New Features

Amazon’s Product Ads has gone from a platform that few have heard of into a major force into the comparison shopping industry. It’s not quite top tier yet but given the amount of traffic that Amazon gets it won’t be long until it approaches top tier level.

Recently then, they’ve announced some changes to improve the overall user experience:

More Real Estate:

o Now displaying 5 Product Ads instead of 3

o Amazon suggests the following 2 strategies to improve ad ranking:

§ Bid high

§ High-Quality images – increased page views by 60% & orders by 25% according to Amazon.com tests

Now Displaying Product Reviews:

o Implementing the same product reviews found on Amazon Marketplace (not merchant reviews, just product reviews).

o 84% of consumers more likely to check online for reviews prior to purchase according to survey by Brand Reputation.

New Help Content:

o Added new info about Invoicing but it doesn’t seem like there’s really anything new.

While their marketplace products (those listed directly on Amazon) will always dominate sales, Product Ads is coming up very strongly, and these new features should only further entice merchants to try to get listed on here.