Sample Data Feeds and Feed Specifications for Comparison Shopping Engines

Posted by Nii A. Ahene on October 7, 2009 in Strategy

Below you’ll find both sample data feeds and links to data feed specifications for the major shopping engines (As of 10/3/2009). It’s highly recommended that you read over the latest specification at the engine resource site before deploying the feeds for your campaigns.

-Nii

Update 1/25/2011- It’s amazing to go through and update this over a year after it was first created. So much has changed. Besides updates to data feed specifications, Yahoo Shopping is now dead, Smarter is converting to an invitation-only shopping engine, and Amazon Product Ads has secured it’s spot as one of the top 3 CSEs for the past two quarters.

Help us keep the files below current. Should your shopping engine specifications be listed, or have an update you’d like to share? Contact us.

-Andrew

Update 2/14/2011 with TheFind’s data feed specifications.

-Andrew

Google Base/Google Product Search
- Sample Data Feed for Google Base/Google Product Search
- Google Base/Google Product Search Data Feed Specifications Page

Shopzilla
- Sample Data Feed for Shopzilla
- Shopzilla Data feed Specifications Page

Pricegrabber
- Sample Data Feed for Pricegrabber
- Pricegrabber Data feed Specifications Page

Nextag
- Sample Data Feed for Nextag
- Nextag Data feed Specifications Page

Shopping.com
- Sample Data File for Shopping.com – Varies By Category, see Specification Page
- Shopping.com Data Feed Specifications Page

Bing Shopping
- Sample Data Feed for Bing Shopping (right click – save as)
- Bing Shopping Merchant Integration Guide

Become
- Sample Data Feed for Become.com
- Become Data feed Specifications Page

Smarter.com
- Sample Data Feed for Smarter
- Smarter Data feed Specifications Page

Pronto
- Sample Data Feed for Pronto
- Pronto Data Feed Specifications Page

Amazon Product Ads
- Sample Data Feed for Amazon Product Ads
- Amazon Product Ads Data Feed Specifications Page (Need to have an Amazon Product Ads account to View)

TheFind
-TheFind Data Feed Specifications Page
-Sample Data Feed for TheFind (right click, save link as)

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About the AuthorNii is COO of CPC Strategy and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithm merchandising and reviews and guides. Nii holds a Bachelor of Arts degree in interdisciplinary field studies with a focus on international trade and economics from the University of California, Berkeley. See all posts by this author here.