Shopzilla Adds New Columns to Data Feeds

Joining the fray of shopping engines that have tweaked themselves this year, Shopzilla has announced a few changes that merchants can make to their data feeds in an effort to increase conversion rates.

The first modification that a merchant can make involves including an “original price” column and a “current price” for their products so that their product listing ends up looking like this:

Other engines, such as Become already have a similar feature (on another note you can save big on certain baby items at the sites listed below):

Another notable feature is the availability of promotional texts that a merchant can use alongside their listings–other sites allow merchants to type in a customized text such as “Free Shipping” or “20% off Orders of $100″–Shopzilla is now allowing merchants to enter a specific promotional code to display messages such as “Authorized Dealer”, “Guaranteed Next Day Delivery”, among others.

All in all, more information listed on a search results page is always good, as a merchant always wants a consumer to have as much information as possible before clicking over for fear that that click would go wasted.

It’s certainly a step in the right direction for any engine to allow their merchants to add columns to their data feeds which in turn get passed onto the consumers.