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A Crash Course in Pinterest for eCommerce Professionals AND Four Quick Tips to Get You Started

One of the hottest emerging social media websites gaining momentum in 2012 is Pinterest, a social bookmarking site where members collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find… > Read More

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Search Revenue Grew 22 percent for Advertisers During the 2011 Holiday Shopping Season

According to a recent study published by Kenshoo, search advertisers saw revenue growth to the tune of 22 percent during the 2011 Holiday Shopping Season compared to the previous year. Much of this increase was due to increased paid search budgets and… > Read More

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Impression Share Metrics Coming to Adwords Search and Display Networks

Google has listened to its customers and will revamp its Google AdWords by bringing new support to its advertisers by offering Impression Rate Metrics services to the AdGroup level. Impression Rate Metrics will be available to advertisers beginning January 30, 2012. Google’s… > Read More

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Seven Must Have Facebook Applications to Help Increase Engagement on eCommerce Facebook Fan Pages

If you’re like many other online retailers you have probably dipped your toe into the Facebook ecosystem by setting up a Facebook fan page but haven’t done much since then. Although the majority of Facebook users spend most of their time pursuing friends… > Read More

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Google+ License and Registration Please

  Why I think we will all have an Internet ID within the next 5 years: 1. Google+ Search Plus Your World & Google+ soft marketing strategies will pick up new Google+ users and record more consumer behavior. 2. Changes to Google privacy… > Read More

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SEO: How Much Should You Charge? How Much Should You Pay?

Rand Fishkin is at it again. A killer infographic from SEOmoz & AYTM based off a survey ran in December of 2011 shows how and how much SEO experts are charging their clients for services. Make sure you check out Rand’s Top 9 Takeaways… > Read More

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