The Story: As an Amazon seller, optimizing your Marketplace strategy should revolve around two key concepts: Product Discoverability and Buyability. Understanding how these concepts influence success on Amazon is the key to defining approaching the Marketplace in a more sophisticated and actionable manner than your competitors.
The Guide: This white paper dives into how driving product Discoverability will fit into your overall Amazon selling strategy and the different levers that influence your ability to drive sessions.
Topics Discussed Include:
- Sales Performance History
- Relevance & How to Refine Your Product Content Submission Strategy
- “Amazon SEO” with Defined Search Keywords
- Product Feedback Management
- And A Lot More…