CPC Strategy was founded by former members of the comparison shopping engines. Equipped with this insider knowledge we build, manage, and optimize profitable comparison shopping engine campaigns for eCommerce merchants.
Customers like comparison shopping because it allows them to compare millions of unique products from a free, unbiased source. Read More...
Unlike revenue share models, CPC campaigns need to be watched closely to determine the return on investment at the product level. Read More...
Our full service solution is designed to manage all aspects of our client's CSE campaigns, from feed submission to ROI reporting. Read More...
Just Some of the Comparison Shopping Engines We Work With
Fill out the form below and we'll conduct a FREE Assessment of your Comparison Shopping Campaigns to insure you are maximzing your efforts on this lucrative channel
From Our Blog 
What Are Comparison Shopping Engines?
Comparison shopping engines help connect online shoppers with thousands of individual products and enable them to find the unique offers that best suit their needs. Comparison shopping sites like Google Product Search, Amazon Prodcut Ads, Pricegrabber, Nextag, Shopzilla, Shopping.com, and Become list individual offers from online retailers side-by-side so savvy online shoppers can compare offers based on price, shipping cost and customer reviews.
How Do Comparison Shopping Engines Work?
Merchants submit shopping feeds, or data feeds, that contain all of their product info to each shopping engine in order to advertise their products alongside other merchants. Once a merchant's products are listed, comparison shopping sites charge a cost-per-click, or CPC, each time someone clicks on a product listing and goes to the merchant's site to complete their order.
The Benefits of Comparison Shopping Feed Management
Comparison shopping engines can send thousands of unique, highly qualified visitors to a merchant's ecommerce site each week but that doesn't always translate to a profitable ROI. Successful comparison shopping campaigns require a certain amount of micromanagement in order to optimize the return from each shopping engine and this introduces a problem for merchants because they're already busy managing the other aspects of their business.
Full Service Comparison Shopping Feed Management provides a solution to this problem by offering custom product categorization, automated shopping feed submission, as well as a dedicated account manager that ensures optimal visibility of your listings. Your Comparison Shopping Account Manager optimizes product-level bids according to individual product performance and drives higher level strategy on the shopping engines that align with the merchant's main objectives.
Contact Us to learn more about how CPC Strategy can improve the ROI on your comparison shopping engine campaigns.
Full Service Data Feed Management Made Simple
- Unlimited Data Feed Size
- Custom Categorization
- Automatic Feed Submission
- Product Level Bidding
- Performance Product Cuts
- Weekly Reporting
- Flat Fee Pricing
- Dedicated Account Manager
Get In Touch With Us
Phone: (619) 677-2453
E-mail: contact@cpcstrategy.com
